Projects

Connecting Images, Ideas and Memories   Trademarks, Symbols, Logos and
Identification Systems   A trademark is the distillation of a company’s beliefs, the values of it’s management, and the marketing attitudes of its products. Like a signature or a fingerprint, a company’s trademark is unique. It represents only that particular organization, and helps to define the business or businesses in which it is engaged. Changing or updating an established brand is necessary when its symbols no longer represent the scope of its current activities, goals and/or aspirations.