Projects

Crafted with Pride   Ignite Pride and Stimulate Comparison   When new legislation required all foreign-made textile products to be clearly labeled with their country of origin, a coalition of American apparel manufacturers saw an opportunity to present their products for direct comparison with their foreign-made counterparts, the premise being that when given the opportunity, Americans would choose “American Made.” To encourage consistent application for the more than 35,000 manufacturers, several different trademark configurations were developed to allow for maximum impact and flexibility.