Projects

Bell+Howell   Transforming the Culture   While Bell+Howell is mostly remembered from their motion picture projectors days, in fact, the company has continuously transformed itself for close to 100 years. Its current metamorphosis is that of an international software company that specializes in products and services for businesses. Other products help to streamline educational and commercial research at all levels. The task was to visually transform Bell + Howell from “old school” to “next generation” through their annual reports and an updated identification program.